Text Box: Your South Florida Fly Fishing Specialists Text Box: Ole Florida Fly Shop Text Box: About Us Text Box: Ole Florida Fly Shop is owned and operated by Darren Selznick. Darren has years in the fly fishing industry and is extremely knowledgeable about all aspects of the sport. Whether you want to target bonefish, tarpon, dolphin and permit or rainbow and brown trout, Darren’s expertise about rods, fly presentation, and fish habitats will enhance your fishing experience. Ole Florida proudly carries quality brands and links to the following manufacturers’ websites can be found under the Related Links tab to the left: Sage G.Loomis Winston Temple Fork Outfitters Abel Nautilus Tibor Lamson Reddington Umpqua Rainey’s Simms Patagonia ExOfficio Kaenon Smith Optics Text Box: Stop by to check out our enormous selection of manufactured and hand-tied flies!